Quantitative Evaluation
Qualitative vs Quantitative
- Qualitative
- Develop understanding of human experience
- Emphasis on preserving the richness of the data
- Better external validity
- Quantitative
- Objectively measure human performance
- More narrowly focused
- Better internal validity
Qualitative approach
Qualitative approaches focus on high-level effects!
- Identifies task flow problems
- Highlights ambiguities in task description
- Revel contextual and situational insights e.g. conflict with social norms or expectations, usability mismatches